The AdWords Edge is the complete how-to guide to getting more clicks with less money in the Google AdWords pay-per-click (PPC) program. Google AdWords has exploded on the pay-per-click scene and promises to eclipse every PPC campaign available.

The AdWords Edge pulls timely information and actual site data from a variety of sources into one end-to-end process that has been proven to work in lowering your average bid price while improving your ad position by bidding smarter, not more expensively.

This book is geared for the webmaster, Internet marketer, or savvy business site owner. It explains HOW to do it, not just why, and is packed full of tips, best practices, checklists, and samples to assist you every step of the way.

You will learn all about cost per click, click-through rates, ad positions, ad copywriting, ad testing, and click tracking. In addition, there is an extensive section on keyword research, evaluation, grouping and bidding for maximum results with the minimum amount of money.

Writing smarter ads in Google AdWords has the potential to bring more traffic to your site than all the other search engines combined.

The AdWords Edge comes with a year of free quarterly updates available through their website as well.