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| Category: Business:Marketing | |
| About the Book | |
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Free Excerpt From The Book (requires Adobe Acrobat Reader) Building your business can feel like you are driving in the dark. When your marketing budget is small, it can feel like you are making that journey through a forest at night during a rainstorm.Fortunately, there is a simple, intuitive formula to uncover what your customers are REALLY looking for when they enter your store or click on your website. Beyond the Niche can illuminate your way. Beyond the Niche is written in a friendly, informative tone and reveals proven strategies that have been used to create measurable results even when constrained by a shoestring budget. Fortunately, there really is a simple, intuitive formula you can use to uncover what your customers are really looking for when they enter the doors of your store, or click on your web site. If it's your job to create marketing messages for your business, then you need Beyond the Niche, a book which takes you step by step through the sometimes confusing process of choosing a target audience or "niche" market and then developing and delivering your tightly targeted marketing message. Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to create marketing messages that will break through the clutter and CONNECT with your customers. "The information this book delivers is essential for the success of any business. This is one of the few "must read" recommended books for Miboso branding clients. Kathy's book will have you seeing the trees instead of the forest, which is rare! Her treatment of the topic is no less than masterful!" Rosemary Davies-Janes The Authentic Personal Branding Self-Study Program "Finally - a hands-on guide to getting customers that's practical and fun! If you're starting or growing a business, you'll appreciate the great stories with common sense lessons you can apply immediately. Reach more of your ideal customers and enjoy your rich rewards." Terry Kozlowski Retirement Planning for Rich and Rowdy Living
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| About the Author | |
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Kathy Hendershot-Hurd is a Small Business Internet Consultant, the founder of the web development and marketing firm Virtual Impax. Kathy shares with readers the proven strategies that she has used with clients for over two decades to create marketing and advertising campaigns that deliver results. |
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